Trademark Protection

Protect your name, nickname, logo, and personal brand with trademark tools built for student-athletes.

Why Trademarks Matter for Athletes

Your name and brand are the foundation of your NIL value. A registered trademark stops others from profiting off your identity and strengthens your position in brand deals.

The Trademark Process

• Search existing marks to confirm your name or logo is available.
• File your application with the USPTO.
• Respond to examiner questions and monitor your registration.

Important Considerations

Timing, classes of goods and services, and state NIL rules all affect your filing strategy. Alpha NIL Portal helps you navigate each step.